Complex Reports
By using the Complex Reports tool, you can better analyze traffic and collect data on visitors that meet several chosen criteria.
Let’s take a look at how it works. Click on the Custom Reports button in the Analytics module in the left-hand menu.
Suppose we are interested in how many women between age 19 and 40 in Russia have visited our website using an iOS 10. Select the desired criteria in the filter.
It is currently possible to filter visitors by the following criteria:
- Site audience
- Country
- Gender
- Age
- Web browser
- Ad block presence
- Operating System
- Screen Resolution
- Depth of View
- Sessions
- Time on Site
- High-resolution screen
- Touch screen
- Flash version
- TV viewers
- Income
- Employment
- Education
- Marital status
- Sources
You can choose several sub-criteria in addition to the main criteria to refine the query as much as possible. For example, now we are going to get information about visits from iPads only, excluding all other iOS devices.
The generated report looks like this:
Each tab shows a certain type of information about visitors. By going to the Demographics tab, we can clarify which age prevails in our control group.
In addition, you can estimate the time spent on the site by users or, for example, the depth of their site views.
